Social media monitoring is critical for a business to understand the conversation around its brand. It allows the business to see how customers and clients interact with the company online and provides valuable insights into what people think of the products, services, or expertise, and it can help businesses identify and respond to negative sentiment before it snowballs out of control.
NetbaseQuid understands that monitoring social channels is an essential tool for any business or organization and should be incorporated into every social media campaign. Not only does social monitoring identify potential customers and connect with them on a deeper level, but it can also provide a litmus test for where the brand stands among competitors.
There are a number of different tools and services available to assist with monitoring social campaigns. Read on to identify what might be the best way to monitor your business’s social channels.
Social Media Monitoring Tools
There are a variety of social tools that businesses and brands can use in order to more effectively manage their social media marketing. Hootsuite and Sprout Social are two popular options that offer a wide range of features, including the ability to track specific keywords, monitor conversations around a brand, and schedule posts.
Hootsuite is one of the most popular and well-known social monitoring services. It is a free platform that allows users to manage up to five social media profiles, as well as measure and analyze their social media analytics.
Sprout Social is another popular social platform that offers both a free and paid version. The paid version includes features such as advanced reporting, team collaboration tools, and more.
SocialMention is a free social media tool that tracks how often your brand or keyword is mentioned across various social media platforms. It also provides real-time data and analytics about who is talking about your brand and what they are saying.
Another option is SocialBee, which specializes in providing customized reports that help businesses understand their social media performance. Finally, there are a number of social media management platforms such as Buddy Media and Salesforce Marketing Cloud that offer comprehensive toolsets for managing all aspects of a social media campaign.
The Importance of a Strong Social Media Monitoring Service
When it comes to choosing the right service to monitor social media activity, it is important to understand what the service is providing. While some services are offered for free, others have a price tag. But as the saying goes, “You get what you pay for.” While free social monitoring services are good for brands working on a shoestring budget, a full-service, professional social monitoring service with years of experience may be the better choice for established brands or startups looking to edge out the competition.
NetbaseQuid is a full-service social monitoring agency with a strong track record of success. With years of experience, the team at NetbaseQuid knows how to help brands big and small understand what people are saying about them online and react accordingly. From providing insights into customer sentiment to building an audience and identifying key influencers, NetbaseQuid has the tools and know-how to get the job done right.
The Bottom Line
Businesses can use social media monitoring to collect data and build a strategy that evaluates and analyzes the brand’s social metrics and build a complete marketing campaign. A solid social media strategy is the foundation of any social campaign and could mean the success or failure of a brand or business. Brands that can consistently connect with customers in a more meaningful way can create lasting relationships with their customers and clients and greatly influence the bottom line. Get in touch today for a free consultation!